Seven Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has turned into a vitally important part of a profitable marketing strategy. Social media platforms as Facebook, Twitter, Instagram, etc. provide a great deal of opportunities for models to showcase the products of theirs. These platforms are totally free to use and you are able to directly interact with an even greater audience right away. You don’t need to invest a good deal of capital in building a marketing strategy that includes social media video. No matter whether you have a tiny or maybe a major business, it is time you take social media marketing severely.

Based on statistics discussed by Lyfe marketing, ninety three percent of movies on Twitter are accessed from mobile phones. Views of recognized video content on YouTube has doubled during the last 3 years. Moreover, Facebook live videos get ten times more comments that a typical video. All of these statistics reveal that video content is popular on social media networks. This is because millennials connect much more to movies on social media. Web Marketing Video Council has discovered that more than sixty percent of manufacturers are using social media videos definitely for promotions. Hence, it’s highly likely your competitors also are using the effectiveness of social media video to develop their customer base.

Instagram is an extremely effective social media platform that lets you share videos and images online. Techcrunch is actually studying Instagram trends after its launch. As per their analysis, Instagram crossed the threshold of one billion monthly active users in 2018. Moreover, Instagram is now growing at a rate of 5 percent per quarter, the top among social networking platforms. So, Instagram should be the initial choice of yours in showcasing your brand’s product and services. In this page, we are going to take you through some ways to use Instagram videos for engaging more audience.

Quick Commercials

Create short, useful videos which stand for your brand. You can showcase the product of yours within an artistic way through these videos. The business can be inspirational, funny, or perhaps psychological. Instagram currently allows you to share a 60 second footage on your schedule. With such short movies, it is simple to grab the eye on the target market. Also, video clips that are short are better to discuss crisp info about the products of yours. You are able to share the commercial in Instagram accounts, IGTV possibly in the Instagram timeline.

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Accentuate your product’s specifications or a’ product in action’ video to demonstrate its power. Focus only on important features to help keep the viewing audience engaged. Keep the video far more helpful and less descriptive. Attention to detail is the primary key to creating a sexy and cool video. You can place the item video in your brand’s Instagram page’s timeline for the market to see anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

A great way to use Instagram videos is creating helpful content.’ Do it yourself’ or’ how to’ videos discuss your products working. This allows the drivers to fully grasp the product’s consumption. You can also produce troubleshooting video clips related to any kind of difficulty that the consumer of yours could face. To the point videos are appreciated by the target audience as they receive info that is applicable within a short span of time. By sharing such videos occasionally you are able to build a connection with your present customers.

Behind the scenes video

Customers are getting to be picky in picking developed your own product, hence it’s essential to establish a connection with them. You can make behind the scenes video clips that bring them through trivia related to your product. You can also do fast learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has provided about her work is going to give some notion. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Insta stories in August 2016 were launched by instagram. Through stories, you can share video clips or photos with the followers of yours for a 24-hour duration. This short span causes an experience of urgency as well as folks tend to watch the stories as they see one active. You can create stories to promote your small business as follows:

Sharing short time offers is a great way to entice people to your services and products. You are able to organize the offer so that it can solely be redeemed during the story’s lifespan. When folks get to learn about such deals, they will come for more.

Let an influencer take over your Instagram handle to share a sneak peek of the merchandise and discount offers. A common face is sure to attract more audience.

Live on Instagram The best feature on Instagram is that often you are able to stream live videos on it. Once you go live on Instagram, you are at the forefront of your respective follower’s feed. Thus, one can find very high chances of your followers engaging with your live stream. They get to see the stream of yours even if they aren’t literally part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are a few ways where you are able to engage with the internet audience of yours. If your event is pre-planned, next you can advertise it through e-mails along with other social networking platforms.

Bring in the makers

Try giving your own touch to the stories of yours by introducing the workers of yours that have created your services and products. You can purchase the staff to talk about the journey of theirs in product development. Moreover, you can make your employees manage your brand’s Instagram account for 1 day. They are able to then share details about the work life of theirs and also the dedication that goes into making the product or service. The employees may also conduct a Q&A session for the crowd to teach them about the service. Such video sessions develop an emotional connect with the target market and extra views to the Instagram account of yours.


If you are not including the power of Instagram into the digital marketing and advertising strategy of yours, then you’re passing up on something big. Instagram’s potential if exploited correctly, may have your items to new heights. There’s no most suitable method to use Instagram video, the tactics stated above will aid you in getting started in doing so. You can also employ social media management organizations which to help you promote your products by producing some amazing video content.

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