Although they’re far from all being equal in regard to honesty and integrity, product Review internet sites abound on the internet. Many product review web sites appear to be unbiased at first glance, but more inspection signifies their true intent: to merely market products favorably, so they’re able to generate profits via affiliate links.
Here are a few ways to determine whether a site and its owner(s) are merely in it for that cash, or even in case they provide honest really neutral, consumer oriented product reviews:
1. Who Runs the website? A real review site will have an About/Bio/or Info page that details who has the website (and oftentimes why they started it.) Way too many websites that claim to be’ product review’ sites are run by affiliates posing as “honest” raters, when actually the sole intent of theirs is to simply recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The products Themselves? This is a vital component for review integrity. Just love scientific tests, there is a solid proclivity towards favorable bias of something in case the reviewer did not purchase it himself. The fact that a reviewer pays for the product(s) him or perhaps herself speaks volumes about their impartiality and ability to remain independent throughout the evaluation.
3. Does the site Review an array of Products or Only One? A website that reviews a variety of products is a lot more prone to be neutral and a genuine review web site than a website where only just one product is reviewed. Precisely why would someone visit the problems of making a website for just one product or service after which give it a negative review? Of course the review is going to be optimistic (although at times they may throw in a negative comment or even two to make the appearance of being impartial.)
Single-product-sites are well known with affiliate internet marketers because the search engines give powerful weight to using keywords in the domain name (url title.) So if the item getting analyzed is’ Acme List Building Secrets’, then using a domain name of’ AcmeListBuildingSecretsReview’ will usually give that site a greater place in the various search engines.
4. Complete Reviewers Have only Positive Things to Say about the merchandise They Review? A truly neutral product review site is going to have both negative and positive reviews. If all the reviews on a website are glowing, and each product is endorsed, consequently there is a good option that the reviewer is serving his own interests rather than those of the customer.
5. Does the Review Headline Use the term’ Scam’? This is a classic strategy used by a number of unscrupulous people to make use of keywords in the title and to give the appearance of shoring up the confidence factor. A sample headline may well check, “Is Acme List Building Secrets a Scam?” – since it utilizes the keyword phrase in the title, along with that term will mirror what people type in the search box when they have questions regarding a product.
These’re only a few key elements to consider when evaluating the integrity of a product review site.